First Interstate is, has been, and will be a values-based, family company. These guiding principles are the core of who we are and the basis for our success. Corporate values are the foundation for the relationships we have with our customers, employees, shareholders, and the communities we serve.
First Interstate strives to be the premier market-driven financial institution in our region. We will effectively compete by offering the right product, at the right time, and at the right price. To ensure a customer-intimate culture, we will keep our finger on the pulse of the market, providing customized products and services designed to meet segmented customer needs. We will build strong, long-term client relationships by listening to customers, addressing their questions, and offering solutions to their problems. We recognize that our customers' needs will change, which presents opportunity. We will proactively develop products and services that satisfy those emerging needs.
Long-term success requires a commitment to quality, and First Interstate strives for a level of quality superior to our competitors. Our goal is to be our customers’ preferred financial and banking partner. Throughout our territory, we face different competitive environments. As such, we will carefully and thoughtfully consider how to effectively serve the unique needs of our customers and communities.
Shareholders supply the raw material of banking: capital. They count on us to not only preserve their investment, but to also provide a competitive return. To accomplish that goal, we strive to sustain a highly-profitable business model aimed at optimizing performance for the whole organization in addition to long-term shareholder value. By meeting shareholder needs, we are ensuring the strength, growth, and continuity of our organization.
Leaders identify issues and solutions, choose a course of action and execute it, collaborate and communicate with others, and review and evaluate results. At First Interstate, we expect leadership at all levels of the organization. To succeed as a company, we must exercise dynamic business leadership by strategically adapting to change, maintaining the determination and willingness to find new ways to meet future challenges.
As a company, we are only as strong as the communities we serve. We operate on the basic belief that being a good neighbor is what socially-responsible corporate citizenship is all about. Our commitment starts with our desire to support and foster growth in the local business economy. In addition, we recognize that the quality of life in a community is inherently tied to its physical, spiritual, and intellectual wellbeing. Our employees are actively involved in their communities, using their skills and energies to make them better places to live and work.
Our corporate culture is built on teamwork and diversity. Only in a strong and positive environment will our people and our organization reach full potential. It is our goal to be a place where people feel valued and respected; a place where employees at every level have access to management; and a place where everyone will be encouraged to raise questions and offer suggestions in a resourceful, constructive manner. Cooperative and collaborative efforts will take us further than individual effort alone. In addition, we are committed to objectively and fairly rewarding performance and providing opportunities for job growth and personal development. We strive to be the employer of choice.